Apple, Inc. was founded in 1976 with the purpose of developing and selling personal computers and has grown into a company that develops and sells its own consumer electronics. Some of Apple’s competitors are Samsung, Google and LG. Currently, Apple rules the market from a cellular standpoint with Samsung taking a dive after their Note 7 device was recalled with cases of exploding batteries. Apple is a large cap company worth $612.61 billion and is the most popular cell phone brand around the world with its iPhone. Apple dominates the consumer tech industry considering that I own an iPhone, Macbook air and an iPad.

Recent News

9/7/16: Apple Unveils iPhone 7

Apple unveiled its newest iPhone model in the iPhone 7 and 7 Plus. The iPhone 7 is the fastest iPhone to date containing Apple’s A10 chip. Some new specs are the upgraded cameras: iPhone 7 and 7 Plus have 12MP cameras, but 7 Plus has dual cameras. Each comes with upgraded screen resolutions and are both water resistant. Multiple reports reveal that the water resistance is much better than advertised. Both phones also come in Matte black, Jet black, Gold, Rose gold and Silver.

10/27/16: Apple, Inc. unveils Macbook Pro

Apple just announced its new Macbook Pro, which includes a touch bar on the top of the keyboard. This touchbar allows the user to access features such as volume and other controls as well as Touch ID. Touch ID is a feature that allows users to use their pre-loaded credit card or PayPal to purchase things easily from online merchants. The new personal computer is 17 percent thinner than its predecessor and has a 2x larger trackpad. It also includes Apple’s most advanced Retina display ever.

Stock

One share of Apple stock costs $113.72 with a $13.68 P/E ratio. Apple reported its earnings on October 28th and earnings are down. Based on recent news, the company is a bullish company and, despite declined earnings, should bounce back by the time the next iPhone season rolls around. For me, Apple is at a buy and will continue to be the most dominant electronics company in the market and gain Samsung customers looking for a reliable, safe phone. Overall, this company has shown what it is worth and will continue to win in the cellular and computer departments for years to come.