Tag Archives: 2014-2015

Students, Teachers Strut their Stuff at Fashion Show

Let’s get one thing clear: I like picking out new clothes and looking nice just as much as the next person, but high fashion is definitely not my forte. So when I signed up to walk as a model in the Fashion Club’s yearly show, I was a bit apprehensive. Anyone who knows seniors Haley Martin and Bruna Dacosta (or even sees them in the halls, for that matter) is well aware that they are a fashion force to be reckoned with. Haley was awarded Most Unique Stye and Bruna claimed Best Dressed in this year’s senior superlatives. No surprise there, these girls founded Hanover High School’s Fashion Club their junior year and already had one wildly successful fashion show under their belt. I had no doubt that they would pull off another fantastic show . . . my only worry was making it down the runway in one piece!

Fashion Show HHS 2015 009
Mr. Perry shows off a unique tux.

As I prepared for the show Saturday, I quickly learned that the models came in a  wide range of age and experience. Some girls, along with many of the hair and makeup experts, hailed from Hanover’s Fashion Focus program. Fashion Focus is a modeling and finishing agency owned by the emcee of the show, Maria Wood. Some of us weren’t so seasoned in the fashion show life, however, and some of these faces may look more familiar to

Mrs. Gately
Mrs. Gately looking fab, as usual.

the average HHS student. Mr. Perry, Mr. Hopkins, Mrs. Curley, Ms. Fay, Mrs. Abban, Mrs. Gately, Mrs. Boyle, Mrs. Emerson, Mr. Sousa, Mrs. Curtis, Mrs. Fraser and Mrs. Gallagher from guidance agreed to strut their stuff for the catwalk. Mr. Paquette and Mr. Galligan stole the show, and we even got to meet mini Emersons, Coates, Pereiras, Dhomees, Abbans, Curtises, McHugh and Paquettes (that’s right . . . who knew Mr. Paquette had such adorable kids?!).  Haley and Bruna managed to show off all of the clothing and accessories that had been donated for the night by local boutiques, including Olivia Rose and No Rest for Bridget for children, Habit and Ku De Ta for juniors, and Tuxedo Time and Lyn Evans for the adults.

Mrs. Curley, ceramics teacher or supermodel?!
Mrs. Curley, ceramics teacher or supermodel?!

The doors opened at 5:00 pm sharp for pop-up shopping with the boutiques which were represented in the show, mocktails, and cupcakes. As viewers were happily chatting away, the real excitement was going on backstage. Models had been at the school for hours, prepping for their minute-long debut. The first stop was to pick up the outfit we would actually be wearing and cross our fingers as we tried it on for size. Back into real clothes for hair and makeup, which took place in the band and fitness rooms, respectively. Hair was done by a mix of professionals and students alike, but every person who left the room was completely transformed. The theme of the show was bohemian, so styles included braids, long curls, and messy up-dos. Makeup artists similarly went with an artistic approach and tried to match outfit and face. Finally, outfits and finishing touches were pulled together and the show was ready to begin at 6 pm.

The younger kids took the catwalk first, navigating the series of

Mrs. Emerson with daughters Eloise and Tess
Mrs. Emerson with daughters Eloise and Tess

twists, turns, and poses much better than myself. Juniors were next, and went in categories by store. I loved seeing the skill everyone had and watching them come to life when the lights were turned on them! The adults were probably the funniest to watch. I never expected to see the man who teaches me poetry strutting down the runway in a bright orange cheetah tie! Anyone who has been listening to the announcements lately is probably dying to hear about the Ms. Fay versus Mrs. Abban style

Ms. Fay
Ms. Fay owning the catwalk.

showdown. Both ladies looked absolutely amazing and fully embraced their time to shine. However, although Mrs. Abban walked with the poise and grace of a true model, I’ve got to give this one to Ms. Fay. From her posing in the Egyptian at the beginning to her sassy moves on the platform, no one could compete with the ‘tude she pulled off.  Other highlights included Mr. Perry with a salmon pocket hanky, two hockey players walking out their coach’s son, and Ms. (soon to be Mrs.) Pavao and fiance ending the show as a boho bride and groom.

All proceeds from the show went to a scholarship for girls just like Haley and Bruna who love fashion and want to pursue it as a career. After being a part of their show and witnessing them in action, I know that after graduating this year Haley and Bruna will no doubt find success. An when they do, I know I’ll be in the front row of their fashion shows!

 

Spring Sports Preview

While the remaining snow has caused problems and delays for spring sports, their seasons are now a week in and underway. All teams have anticipated postponements of their early games. The MIAA has pushed back the end of the regular season by a week for every sport except Track and Field, who only got pushed back to May 28th. Despite the logistical headaches of a winter that won’t go away, spring sports will try to carry on the prosperity experienced by winter and fall teams. Here’s a brief rundown:

Track and Field

Track and Field lost a large crop of seniors and will be somewhat inexperienced. They still have a large team including plenty of experienced runners from last year. Emma Buckley is back after placing in 6th in the 200 meter at States. Steph Flynn returns after her own 6th place in the mile at States last year. Niamh Kenney also returns after finishing 8th in the 2 mile. Matt McGillivray resumes his role in the 4 by 1  relay team the competed at sectionals. The team should be able to compete very strongly in many events and hopes to have a good season. They are led by head  coaches Pete Harrison and Tim Brown, as well as assistants Kevin Perry and Steve Capone.

Boys Lacrosse

The past few years, the boys lacrosse team might have been the most competitive statewide in the school. Yes, the hockey team reached the Garden but they couldn’t hang with a high-level D1 team. The past few years, the lax team has been consistently ranked in the high teens of the ESPNBoston.com poll. Now all that talent that got them there is gone, off playing lacrosse or another sport somewhere at the next level. This year’s will still be a very good team that competes well. It’s relatively senior barren, with Mike Martino and Christian Sarruda, two of the captains,  the only seniors with Varsity experience. Mitch Maver made the transfer from baseball to lax, and Tom Martin and Chase Coogan are returning to the turf for the first time in awhile. Junior Joe Byrne was also named a captain and has good experience. Dan McDougall, who has seen varsity time going back to his freshman year, will be ready to contribute. The team will have a tough schedule per usual, and that’s not including league powerhouses like Duxbury, Hingham and Scituate. No matter what, Coach Paul Zaylor will have the boys on the right side of the .500 line when it comes to the end of the year.

Girls Lacrosse

Glax has been another one of the most talented teams around recently. They’ve rattled off successful seasons for a couple years in a row now and are capable of being a powerhouse this season. It won’t come easy because the South Shore has some good lacrosse. They have a dynamic duo of juniors who will lead the way in Chachie Smigliani and Brielle Prouty, both committed to play at D1 schools after graduation. Senior Molly McMahon is on her fourth varsity year and will be a leader and top contributor. Seniors Marissa Nimeskern and Sydney Lambert had excellent seasons last year and will carry that over to this year. Hannah Joy, Liz Gallagher, Hannah Mischler and Holly Welch are also back for their last year and aiming to make it a successful one. Rachel Keating returns as coach and the team has all the qualities to find themselves as one of the top teams in the league and in the South Shore.

Boys Tennis

The Boys tennis team had a nice season last year, qualifying for the tournament and succeeding in the Patriot League. The team was also very senior-laden, and very experienced. That will change this year. Junior Nate Hanrahan is back from 2nd singles last year and was named captain for this year. Alex Zwart, also a junior, was a varsity contributor in different roles last year and will step up to become one of the Indians’ top players this year. Expecataions are high for Junior Max Bruchowski as well. Doc Defranzo will lead them through what will be an interesting year for the team.

Girls Tennis

The Hanover Girls Tennis team is set up for a good year. Hanover coaching legend Jim Sylvia is back at the helm. Seniors Bryanna Gillis and Elisa Sandonato were named captains and they have a good amount of varsity experience. Juniors Chrissy Greco and Greta Barry are also back after successful sophomore years in big roles. If all four of the girls mentioned above have good seasons, girls tennis might be one of the most successful representations of the athletic department this spring.

Softball

Last year the softball team had an excellent season despite a very youthful roster. This year many of the same big contributors are back. Steph Spitz is on her fourth varsity season and is the team’s only senior. She is a huge asset to the team both at the plate and in the infield. Junior Callie MacDonald is back on the hill after two dominant seasons and will be a huge key to their success. Junior Caroline O’Rourke is back at catcher after a good year last year. Alissa Tofuri and Abby Harrison were huge contributors from the outfield last year as freshmen and are back in action.They’ll still have to take down an incredible Silver Lake program if they want to be top dog in the league. Still,  this returning talent and experience has put Coach Joe Messina in a great position for a dominant year.

Baseball

The baseball team had a good season last year in a brutally tough Patriot League. The team had a good deal of experience mixed with youth and an excellent pitching staff, keeping them competitive in nearly every game last year. This year will only get tougher as perennial Massachusetts juggernaut Plymouth North has entered the league along with typical tough teams in Duxbury, Silver Lake and Hingham. Senior Justin Paskell is back after a very good year at shortstop and at the plate. He’ll also be expected to be the ace of Hanover’s pitching staff this year. Seniors Shane Fallon and Tyler Balzarini, both regulars in the lineup card last year, will provide the bats for Hanover and both can play 3rd and outfield and may see time on the mound. Junior Sean Cornell was reliable at second base and rarely struck out at the plate, Hanover is hoping he can keep it going. Sophomore Matt Lanagan was on the team as a Freshman last year and at times was overwhelmed, but he comes back stronger physically and is sure to be in the lineup consistently, bringing strong defense and a solid bat. Senior Mike McLeod is back after being the backup catcher last year, he had some good pop in his bat and will be a good DH. Senior Pitcher Matt Holland was injured for most of last year and never got to see the varsity mound, but with the inexperienced staff, he will be needed to contribute big time. Seniors Jack Buckley, Jack Phelan, and Evan Elkhill are back after hiatuses of different lengths, but are expected to contribute along with a host of other Juniors. Head Coach Mike Patch will be tasked with filling some of last year’s holes, but this Indians group still has good talent to win in this league.

 

Spring Into Action: What Will You Do When the White Satan Melts?

Remember grass? Only ’90s kids remember grass. But guess what, it’s coming back. THE ’90s ARE BACK, EVERYBODY! This winter has been more brutal than that time in Vegas, and I was declared legally dead for 20 minutes at one point during that trip. But now that the calendar says spring is here, we can finally experience the outdoors without feeling sad, right? The sun will be smiling down being all cool and saying “hey, you deserve this” and I really do. Dealing with impaling icicles, massive snowbanks, and my dog forgetting that his bathroom is OUTSIDE, AND NOT ON MY FLOOR . . . I do need a break. So although the Beelzebub took one more jab at us with the snowfall on March 20, keeping spring from looking like the ones I spent in my childhood in Australia, I asked classmates what their spring plans would be — once spring as we once knew it actually returns. The answers were “da bomb.” ’90s LINGO EVERYONE, LET’S GET AFTER IT!

Freshman Jenna Palmer said she’s looking forward to skateboarding and enjoying the heat. That sounds off the heezy, but remember, always wear your helmet, knee pads, elbow pads, and feelings pads because words hurt as much as pavement.

Penn Giavanucci, also a freshman, said playing lacrosse and “seeing grass” is what he’s looking forward to. Aren’t we all, my man. Aren’t we all.

Junior Courtney Ceurvels also will be tearing up the lax gnar and adventuring full time  — as opposed to those part-time adventurers; those guys are the worst.

Freshman Cam Lunetta can’t wait to take rides in junior Sara White’s car and simultaneously make fun of her. That sounds like a heavier workload than my senior schedule, to be honest.

Erin Thornton, a junior, is looking forward to not having to start her car half an hour before getting into it in the morning. “Oh, and getting my boats in the water.” Just had to add that last part to make those of us stuck on land all jealous, didn’t you?!

“Chief” Keefe said she already sees crocuses coming up in her garden, a sure sign that spring is coming despite the snowbanks that are sticking around like a bad habit. And with temperatures in the 50s this week and next, we’ll all be knee-deep in crocuses, and mud, before we know it. That’ll be dope, yo!

 

 

 

Students’ Artwork Pays Homage to Famed Exhibit, Noted Artists

After learning about a famed installation sculpture, Mrs. Curley’s Ceramics and Sculpture II class decided to create their own version. Their work, on display in the Multipurpose Room Friday, was inspired by “The Dinner Party” created by Judy Chicago from 1974-1979. The original installation is a ceremonial banquet representing 1,038 women in history. On tables are 39 place settings, each dedicated to a notable woman from ancient to modern times. The floor and banners on the walls honor additional women. The installation has been part of the permanent collection at the Brooklyn Museum in New York since 2007.

In our students’ version, each of the 22 place settings represented a different artist they chose to study, from Raphael and Degas to Dali and Warhol. Students worked on their creations for more than a month, focusing on translating the artist’s style into their plate, cup and utensils.

According to Mrs. Curley,  the place setting project has been done with some of her past classes, but this is the first time she did the banquet on such a grand scale.

“I have a great group this year and I knew they were capable,” she said.

Great job to all of the students. The artwork was incredible! (so was the chocolate bark)

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Waffling: A Whole New Way to Cook

It was a typical Sunday afternoon. I was just sitting on my bed when all of a sudden the sweet aroma of brownies wafted up to my room. I trudged down the stairs to see my mom pouring brownie mix into none other than the . . . waffle iron?

I don’t know about you, but I absolutely love waffles. I honestly might be obsessed with waffles. I just love everything about them from the shape to the taste. Anyway, it has lately come to my attention that people all over America — including my mom — are cooking more than just waffles in their waffle irons. (Search Google or Pinterest if you don’t believe me) Does that seem right to you? It is specifically called a “waffle iron,” so clearly its intended use is to make waffles and ONLY WAFFLES.

Okay, there are some things that are, by my standards, “semi-socially acceptable” to cook in a waffle iron:

  • WAFFLES (obviously!)
  • cinnamon rollswaffle1
  • brownies
  • French toast
  • cookies
  • cake
  • paninis and sandwiches
  • MAYBE a quesadilla (but that’s pushing it)

On the other hand, here are some things that I have read you can cook in a waffle iron that I do not condone whatsoever:

  • omeletswaffle2
  • bacon
  • pizza
  • fried rice
  • potatoes
  • churros
  • cornbread, banana bread or any other type of bread
  • hash brownswaffle4
  • crab cakes
  • corn dogs
  • eggplant parmesan
  • chicken parmesan
  • french fries
  • any form of pasta
  • hamburgers or anything else containing meat

Okay, so let’s run through some specifics. I truly did enjoy the brownies that my mom made in the waffle iron. They were perfectly crispy on the outside with warm, soft, brownie on the inside. So go ahead and pour some brownie mix in a waffle iron! I support that! But let me tell you why I think basically everything else in a waffle iron is horribly wrong.

Let’s begin with meat. WHY WOULD YOU EVEN THINK TO PUT MEAT IN A WAFFLE IRON??? Why would you ever want to make a waffle in the same iron that you’ve made chicken parmesan in? I like to think of waffles basically as a dessert for breakfast, and why would you want meat with a dessert?! Who wants a hamburger in the shape of a waffle?? Not me. It’s just un-American. Please don’t cook meat in a waffle iron.

And DO NOT even get me started on crab cakes and other seafood. No explanation necessary. I would rather put meat in a waffle iron than seafood and you KNOW how I feel about meat in a waffle iron.

Pasta. Let me just say the workers of Barilla and other pasta companies, along with pasta chefs everywhere, take time out of their precious days to make sure pasta is in a beautiful little shape. They shape all different pastas into all different shapes such as elbows, linguine, spaghetti, ziti, fettucinni, rotini, ravioli, etc. If people take their time making all these little pasta shapes… why would you turn it into the shape of a freaking waffle?!? I think we can all agree that the majority of Italian chefs wouldn’t be so happy to see people pressing ziti into a waffle iron. I hope nobody tells the Italian chefs that pizza is being put into wafffle shapes as well!

To end my article, I would like to advise that everybody go and make themselves a belgian waffle, just a NORMAL thing to cook in a waffle iron.

Review: ‘Into the Wild’ and ‘The Wild Truth’ Explore Young Man’s Fatal Quest

Chris McCandless was a 24-year-old college grad from an affluent family when he cut ties with everyone he knew and spent two years roaming the country. He gave away his trust fund, burned the rest of his cash, and lived as a self-described  tramp before trekking into the wilderness of Alaska. About 100 days later, in the fall of 1992, he was found starved to death in an abandoned bus.

Into the Wild, by Jon Krakauer, is the fascinating story of Chris’ fatal quest to find the simple beauty in life. As he did with his nonfiction books Into Thin Air (about climbing and dying on Mount Everest) and Under the Banner of Heaven (about the deadly extremes of Mormon fundamentalism), the author crafts a factual, yet engaging, narrative. His work often reads more like a story than a nonfiction book. For Into the Wild, Krakauer dove into research and tracked down sources across the country to create a multi-layered portrait of his subject. He brought in historical context of other people who have communed with or disappeared in nature while trying to “find themselves.”  He also described his own experiences as an outdoor adventurer to try to understand why Chris would abandon his family and a potentially secure future. He explored whether Chris was an arrogant idiot who was unprepared for the wilderness, a noble soul looking for a pure life, or a troubled escapee running from a dysfunctional family.

When I first finished the book, published in 1996, I wasn’t sure which I thought Chris was. Krakauer hinted at some troubles in Chris’ childhood, the worst being the two wives and families that his father kept simultaneously, and his parents’ obsession with materialism. But I wasn’t sure that was reason enough to justify the break that Chris made from his family and friends. I wasn’t sure until I read The Wild Truth, the 2014 book written by Chris’ sister, which gives more insight into their terrible childhood. Now I have a better understanding of what Chris was trying to leave behind.

In The Wild Truth, Carine McCandless describes the physical and emotional abuse that she and her older brother, Chris, endured growing up: the brutal fights, the endless manipulations, parents who seemed to care more about appearances than reality, confusion over their father’s two families. In some ways, this memoir of survival and recovery reminded me of A Child Called It or The Glass Castle. Writing it helped Carine deal with a lot of her own issues and also explained in more detail why her brother took off. It was his journey of healing, a way to shake off the scars of his upbringing and find peace and truth.

What I found most fascinating about Carine’s book, however, was the glimpse that it gave us into how journalists tell stories. Krakauer wrote Into the Wild twenty years earlier with a lot of help from Carine. But though she shared her family’s dark secrets with Jon at that time, she asked him not to put them in his book. She said she was trying to protect her parents in the hope of salvaging their relationship. Perhaps it is the former journalist in me, but the whole time I read Carine’s book, I wondered how Jon could write nonfiction about Chris but not include it. I understand he was respecting a source’s wishes, and that happens a lot. But what a challenge he must have faced, only being able to hint at the troubled family life that likely drove Chris on his journey. Ethically, did Krakauer do the right thing? I’m not sure. Carine said she wrote this book to set the record straight – many people thought Chris an arrogant fool for dying in the wild. This book did that for me, but also left me wanting a memoir from Krakauer about his life as an adventurer and writer.

The Sound of Music…More Like the Sound of Success!

Hanover High’s production of The Sound of Music kicked off Friday night with a sold-out audience and fantastic performance. After seeing Romeo and Juliet earlier this year I was well aware that Mr. Plummer was an effective directer as well as a drama teacher, but he really out did himself this time. The costumes were amazing and very true to the movie (can you say play-clothes made of curtains?!), and senior Mary McWilliams did an amazing job as the hair and make-up extraordinaire. The sets were also very well done and allowed for a quick transition from one scene to the next…not to mention a few musical numbers that took place on the stairs.

The production began in the abbey, where the nuns sang in their angelic voices as they gathered for prayers. Madison Fitzpatrick led as the Mother Abbess singing in her beautiful operatic soprano, and her reverend posse included Katie Scott as Sister Berthe, Hannah Kirby as Sister Margaretta, and Kayla Maslow as Sister Sophia. These ladies nailed their performance of the song Maria, and as one of my favorite scenes in the movie, I knew that I was in for a treat.  Then we finally meet Maria, but let me tell you, it was definitely worth the wait. Hayley Ardizzoni was the center that this musical revolved around and she played her part like and absolute professional. Not only her vox-trained pipes but also her facial expressions and general aura contributed to making her the perfect person for this role. After her introductory solo The Sound of Music, Maria is told by the Mother Abbess that she is basically much to happy to live in the Abbey, and has even been caught singing in the gardens (oh, the horror). Instead, she will become the new governess for Captain von Trapp’s brood of seven children, a number she didn’t look too psyched about.

Despite being the cause for tears of many a governess, the von Trapp children were an immediate success from the second that they marched in when the audience broke into laughter. Maria sassily lets the Captain, played by senior Zach McAurthur, know that she, or the children for that matter, will not be summoned by a whistle, and once he has left she begins breaking the rules once again when it comes to singing. I suppose this is alright when you have a voice like Hayley’s, however, and soon she has the children in a rousing chorus of Do-Re-Mi. In the following scene on the infamous terrace, we learn a few important things: Macy Hohenleitner (who plays Liesl) would probably win best supporting role if we were at the Oscars, Brennan Taylor makes a mean Rolf and has the voice to match, and Ms. Bossong could quit her job at any time and become a successful choreographer. All is going well for the family, the children are getting over their fear if lightning storms with the help of sing-a longs in Maria’s bed, they are getting to play outside wearing curtains, when the Captain returns with his new lady, Elsa. Lindsey Glover became this role, with her slightly upturned nose and stick-straight posture, she played Elsa even better than I could have imagined. The kids like Elsa, but they like Maria more, although not as much as Captain von Trapp. Things get pretty heated when the two dance at a party, and the children’s perfect rendition of So long, Farewell has a double meaning as Maria boots it back to the Abbey to escape her feelings for the Captain.

Act two begins with Max, a friend of Georg von Trapp’s, trying to coax a Do-Re-Me out of the now depressed children. Max, played by senior Thomas O’Connor,  was one of my favorite characters with his bravado personality, quick come-backs for everything, and even perfect German mustache. The kids are overjoyed when Maria comes back and they celebrate by (can you guess?) singing My Favorite Things. The situation gets even better when Elsa and Georg (who has a pretty amazing voice himself) sing Ordinary Couple, a song I had never heard before but really enjoyed, and realize they are not an ordinary couple because they are both so stinking rich. Elsa hands over her engagement ring which soon finds a new place on Maria’s finger. Sadly, their honeymoon comes to a disastrous end upon their arrival back home, when Nazis Mike Nimeskern and Stephen Pallotta  demand Georg immediately report for duty at the army base. Thankfully, Max has entered the family in a singing festival, where they preform some of their greatest hits. Zach McArthur knocks Edelweiss out of the park, and the performance of So Long, Farewell is even better than the first time (it that’s even possible). After the festival, the family escapes to the Abbey and then on to Switzerland. The musical ends with Maddie Fitzpatrick working her magic with the the song Climb Every Mountain…she even hit The Note.

Just watching this production I could see how much time and effort had gone into it from all aspects of production. The efforts did not go to waste, for the rest of the audience shared my opinion and when the cast took their bows not a single person in the house was sitting. Of course, none of this would have been possible without the musicians who played perfectly the entire night. I can’t even imagine learning to play one song so well, let alone keep it up for hours! Congratulations to anyone involved with the play, you earned yourselves and A+ in my book.

Music Department Gets Ready for Festivals

The Instrumental and Choral groups of HHS got together for their annual Spring Collaborative Concert on March 19. This concert is meant to be a way for the community to hear what the groups will be performing at their adjudicated Festivals. The program for the concert and the video from Hanover CTV are embedded below.

Symphonic Band, Concert Chorus, Chorale, and Vox will be performing their selections at the Massachusetts Instrumental & Choral Conductors Association (MICCA) Festival the weekend of March 27-28. Jazz Ensemble participated in the Massachusetts Association for Jazz Education (MAJE) Festival and received a bronze medal.

Two weeks after MICCA, all of these groups will be traveling to Williamsburg, Virginia, during April Vacation to perform in another competition.

HHS Spring Concert from Hanover Community Television on Vimeo.

HHS 2015 Festival Concert (link to program)

Just Give Me My Food and Leave Me Alone!

For the first two weeks of February, McDonald’s restaurants ran a marketing campaign that terrified me. “Pay With Lovin’ ” promised that customers would get free food if they agreed to random stunts such as calling their mother, performing a dance or hugging a stranger. McDonald’s thought this would be hip and spontaneous and generate a lot of good neighborly feelings. Instead, social media exploded with complaints that the promotion was intrusive, obnoxious and mortifying.

I couldn’t agree more. When I go to McDonald’s, it’s to get a quarter pounder and fries, not to feel neighborly. I want a friendly, but quick, transaction. I don’t want a life-changing experience. If they asked me to call my mother, I’d either look like a jerk for saying “no thanks” or sound like a downer for telling them she’s passed away. The Grub Street website reported about a customer who called his mom and freaked her out because the call was out of the blue. McDonald’s can’t anticipate people’s issues. What they think might be a fun and harmless task can stress or offend someone. And I feel bad for the employees too, who are forced to dredge up what is most likely false enthusiasm for a job that barely pays the bills. I have to admit that I avoided McDonald’s for the duration of the promotion out of fear of being targeted.

Advertising is all about catching the public’s eye, getting attention and generating excitement — I get that. And while I see through all the manipulation and innuendo of commercials, I still enjoy them and sing the catchiest jingles (“give me a break, give me a break . . .”). But companies presume too much when they try to turn marketing into something touchy-feely. Customers want a product, not an experience. Just give me my food (or my beverage or my whatever) and leave me alone.

Another recent example of invasive and awkward marketing is Starbucks’ efforts to spark conversations between baristas and the customers they serve on the issue of race. Race, religion and politics are things I only talk about with close friends, where I know differing viewpoints will be accepted and relationships won’t be crushed in the debate. I would never talk about these things with a complete stranger for fear of offending the person, or getting trapped in a heated exchange with someone who doesn’t know how to agree to disagree. I can’t think of a topic more potentially incendiary than race. Yes, this country needs to open a better dialogue about discrimination and social ills, but that conversation doesn’t need to take place between servers and patrons during the brief, often rushed purchase of a coffee. I would argue that doing so is not only potentially uncomfortable for everyone involved, but also irresponsible. Is Starbucks giving its employees specific talking points to follow in these discussions, or giving them free reign? I’m not sure which would be worse.

I’m sure in both cases, the companies were trying to bolster their image as compassionate, socially-conscious businesses concerned with more than making a profit. But I think these efforts back-fired. Rather than encourage people to feel good about the company, these campaigns turned people off. If McDonalds, Starbucks and other companies  want to help people, they should work with reputable charity organizations and put their company’s wealth behind a good cause. Don’t hide behind a marketing gimmick — an obnoxious one, at that — and pretend it’s a way of doing good.

March Madness is Back

The NCAA tournament kicks off today after another exciting College Basketball season.  The last two days have been play-in games, where low-ranked conference champions vie for a spot in the tourney. On Tuesday, Hampton beat Manhattan in a good game. Then in an incredibly exciting game, Ole Miss came back from a 17-point deficit to beat BYU. On Wednesday, Robert Morris came back from behind to knock off Florida. Then in the nightcap it was another thriller when Dayton beat Boise State in a game that came down to the final shot. The play-in games are always in Dayton, which gave them a home court advantage.

March Madness, which deserves the name with the amount of exciting games, is a basketball junkie’s nirvana. It’s such a big deal that President Obama takes time to fill out a bracket every year, something I think he undeservedly gets too much heat for. Weeks of the top basketball teams play their best for the national championship. It doesn’t get any better. There are always a couple lower-seeded teams that knock off a top power school and become darlings of the tournament. Almost every year there is a Cinderella mid-major team that will go on a long run in the tournament, sometimes all the way to the final. It is truly a great time to be a basketball fan, trust me, I know from vast experience.

March Madness is always a great time to make some money too.  Industry estimates are that $90-$100 million are legally gambled every tournament and that the number could even be as high as $227 million. However, lots and lots of money is available illegally. Bracket pools run in offices or among groups of friends are not usually worth more than a couple hundred to one thousand bucks, but 23 years ago a nationwide FBI estimate put that number at $2.5 billion and that number has likely grown. Pregame.com, a website that analyzes world news, estimates that $12 billion worldwide, legally and illegally, was at stake during last year’s tournament. Yes, technically Bracket Pools are illegal. Right now the only state where sports betting is legal is Nevada. I like to compare it to jaywalking; everybody does it and as long as you don’t egregiously partake in it in an authority’s face, they’re not going to do anything about it. To date, no one has ever been prosecuted for friendly office pools; key word being friendly. But gambling money isn’t the only  money at stake. A report last year by outplacement firm Challenger, Gray & Christmas says, “The cost to American industry will be more than $1.2 billion, based on an average hourly wage of $24.31 and if each worker spends just one hour on their brackets.”

Like most years, the 2015 tournament has a little bit of local flavor if you’re interested. Perennial New England representative and defending national champion UConn did not manage to qualify this year. However, Harvard won the Ivy league for the fourth straight year and will look to go for their third 1st-round upset in four years. They start off with a tough University of North Carolina team. Northeastern also made the dance for the first time in awhile. They have a lowly 14 seed and start off the tournament by playing the very first game versus a hot Notre Dame team that just won the ACC championship. The expectation is their tournament experience is going to be pretty short. Providence is also in the tournament. They have had a pretty solid year and are capable of winning some games, but next year is when they’re going to have their best shot to win it all. They start off this tournament with Dayton, and if they get by them, they have been a trendy upset pick to knock off #3 Oklahoma in the second round.

If you’re looking to get involved or make some wagers, you can’t go wrong with Kentucky. They’ve been exceptionally dominant all year, and they have on their  bench Sam Malone, whose high school playing days were at Scituate High School.

Like most years, there is a lot of parity in college hoops and a lot can happen. Author’s pick: Arizona over Virginia. Happy watching!